The New Doggy Ji Website
overview
The old Doggy Ji website had a cluttered layout and was tough to navigate. Customers often got lost, and the shopping flow felt broken. We rebuilt the site from the ground up to make it clean, easy, and conversion-friendly. Now, users can shop seamlessly without confusion.
Background
Doggy Ji is India’s first affordable dog biscuit brand. Born out of love for pet sand the need for better nutrition, the brand offers biscuits with low sugar, zero preservatives, and ingredients like ragi, rice, oats, and chicken extracts.
The old site had major issues — poor mobile UX, unclear structure, and hard-to-find info. As the brand grew, so did the need for a website that matched its vision and customer-first values.
Goals of the New Website
- Clearly reflect the brand's mission and story.
- Educate pet parents about healthy feeding.
- Improve UI/UX to drive sales and reduce drop-offs.
- Add smart features for better customer experience
Visual Language & Brand Tone
The new design speaks Doggy Ji’s language, playful, warm, and trust-building.We used clean fonts, soft colours, and pet-friendly icons.
The copy across the site is casual and reassuring, just like how a pet parent would talk.
No heavy terms, no confusion, just simple, feel-good communication.
Smarter Product Pages
Each product page was restructured to answer real customer questions.
Your website deserves a check-up – and it’s on us!
Hey there! Feeling like your website is stuck in the ’90s? Have no fear, we’re here to help! Our team of web magicians is offering a free website audit to help you get back on track. We’ll take a look under the hood of your website and let you know what’s working, what’s not, and how we can help you get more traffic. So don’t hesitate, to sign up for your free website audit today!